Okubo-dori Shopping Street | Local Supermarkets and Small Shops 7 Stores

Two sides of Okubo-dori: a "Korean street" for tourists, and a "shopping street for daily purchases" for locals.

This article introduces 7 small shops perfect for everyday shopping——supermarkets, food stores, and miscellaneous goods shops.

7 Local Small Shops

01 | Gyomu Super | Japanese Discount Supermarket

Japanese chain discount supermarket. **Frozen foods, canned goods, and fresh produce all available**. Stock up on a week's worth of groceries for your family for ¥3,000–5,000.

The most affordable options for beer and snacks.

02｜Korean Ingredient Shops｜Korean Seasoning Specialists

Specializing in imported Korean chili powder, gochujang, and various Korean seasonings, with multiple shops to choose from along the middle section of Okubo-dori.

If you want to cook Korean cuisine at home, this is the most convenient place to shop.

03｜Korean Goods Shops｜KPOP Merchandise and Cosmetics

The alleyways are home to several Korean goods shops selling KPOP merchandise, stationery, stickers, and cosmetic items.

From random trading cards to limited edition boxes, it's a paradise for KPOP fans.

04｜Korean Beauty & Cosmetics Shops｜Makeup & Skincare

Okubo-dori features several Korean beauty and cosmetics shops offering a wide selection of Korean makeup, skincare products, and face masks.

Note: There is no official OLIVE YOUNG store in Shin-Okubo (the official permanent store is located at Lumine Est Shinjuku); prices and product selection vary by store, so please check on-site for current information.

05｜Korean Bakery｜Fresh Baked + Desserts

2-3 specialty shops selling **Korean-style bread, egg cakes, and chestnut mont blanc**. ¥200-500 per item.

Fresh from the oven at 9:00 AM every morning.

06｜100 Yen Shop｜Daiso

Daiso can be found throughout the Okubo and Meiji-dori area, with miscellaneous goods, stationery, and kitchenware mostly priced at ¥110.

An excellent choice for souvenirs, especially stationery.

07｜Don Quijote Shin-Okubo｜24h Variety Store

7-minute walk to Don Quijote, **open 24 hours with a full selection of general merchandise, cosmetics, and snacks**.

The only option for purchasing medicine, snacks, and souvenirs in the middle of the night.

The local shops along Okubo-dori are perfect for **"everyday shopping" rather than "tourist shopping."** A 5-minute walk from IGO HOTEL.

※ Business hours, prices, addresses, and menus of the shops mentioned in this article are subject to change without notice. Some items are reference examples and not specific shop recommendations. Please check the official website or on-site announcements of each shop before your visit.