Okubo-dori Shopping Street | Local Supermarkets and Small Shops 7 Stores

Two sides of Okubo-dori: a "Korean street" for tourists, and a "shopping street for daily purchases" for locals.

This article introduces 7 small shops perfect for everyday shopping——supermarkets, food stores, and miscellaneous goods shops.

Editor's Note: There is no official "OLIVE YOUNG" store in Shin-Okubo (the official flagship store is located at Lumine Est Shinjuku). The area has multiple Korean beauty and lifestyle shops. Store numbers and locations are for reference only.

7 Local Small Shops

01 | Gyomu Super | Japanese Discount Supermarket

Japanese chain discount supermarket. **Frozen foods, canned goods, and fresh produce all available**. Stock up on a week's worth of groceries for your family for ¥3,000–5,000.

The most affordable options for beer and snacks.

02 | Korean Ingredient Store | Korean Seasoning Specialty

Specialty shops dedicated to Korean imported chili powder, gochujang, and Korean seasonings. **Over 4 options** concentrated in the mid-section of Okubo-dori.

Choose this place if you want to cook Korean cuisine at home.

03｜Korean Goods Store｜KPOP Merchandise & Cosmetics

Over **10 Korean stationery and lifestyle shops** line the alleyways, selling KPOP merchandise, stationery, stickers, and cosmetic accessories.

Random cards starting from ¥300, limited edition boxes at ¥1,500.

04｜OLIVE YOUNG｜Korea's Leading Beauty Store

One of the largest Korean beauty chain's overseas locations. **3 floors entirely dedicated to makeup and skincare products**.

Prices are 1.5 to 2 times higher than in Korea itself, but still cheaper than Taiwan.

05｜Korean Bakery｜Fresh Baked + Desserts

2-3 specialty shops selling **Korean-style bread, egg cakes, and chestnut mont blanc**. ¥200-500 per item.

Fresh from the oven at 9:00 AM every morning.

06｜100 Yen Shop｜Daiso

Daiso 100 Yen Shop on Okubo-dori, with miscellaneous goods, stationery, and kitchen supplies all at ¥110.

A great choice for souvenirs, especially stationery.

07｜Don Quijote Shin-Okubo｜24h Variety Store

7-minute walk to Don Quijote, **open 24 hours with a full selection of general merchandise, cosmetics, and snacks**.

The only option for purchasing medicine, snacks, and souvenirs in the middle of the night.

The local shops along Okubo-dori are perfect for **"everyday shopping" rather than "tourist shopping."** A 5-minute walk from IGO HOTEL.

※ Business hours, prices, addresses, and menus of the shops mentioned in this article are subject to change without notice. Some items are reference examples and not specific shop recommendations. Please check the official website or on-site announcements of each shop before your visit.